📈 Your Market Value After This Course
What you'll achieve and how much you can earn after completing PPC Advertising
Fresher / Entry Level
₹3 - 5 LPA
0-2 years experience
- Junior PPC Executive
- Google Ads Trainee
⭐ Most Common
Mid Level
₹6 - 12 LPA
2-5 years experience
- PPC Specialist
- SEM Analyst
Senior / Expert Level
₹14 - 30+ LPA
5+ years experience
- PPC Manager
- Paid Media Director
🎯 Job Roles You Can Apply For
PPC Specialist
Google Ads Specialist
SEM Specialist
Paid Media Manager
Digital Marketing Manager
Performance Marketing Manager
⚡ Skills You'll Master
Google Ads
Keyword Research
Bid Management
Ad Copywriting
Conversion Tracking
Google Analytics
Facebook Ads
Campaign Optimization
Bing Ads
Reporting & Analytics
📚 Complete Course Syllabus
Master every aspect with our comprehensive curriculum
Module 1: Introduction to PPC Advertising
- What is PPC Advertising - Definition & Benefits
- PPC vs SEO vs Organic Marketing
- Types of PPC Ads - Search, Display, Shopping, Video
- PPC Platforms Overview - Google Ads, Bing Ads, Facebook Ads
- PPC Metrics - Impressions, Clicks, CTR, CPC, CPA, ROAS
- Quality Score & Ad Rank
Module 2: Google Ads Fundamentals
- Google Ads - Account Structure
- Setting up Google Ads Account
- Billing & Payment Setup
- Google Ads Dashboard Navigation
- Campaign Types in Google Ads
- Google Ads Editor
- Bing Ads Setup & Import
Module 3: Keyword Research for PPC
- Importance of Keyword Research in PPC
- Keyword Match Types - Broad, Phrase, Exact, Negative
- Google Keyword Planner Tool
- Finding High-Intent Keywords
- Negative Keywords - Importance & Implementation
- Keyword Grouping & Organization
- Competitor Keyword Analysis
- Long-tail vs Short-tail Keywords for PPC
Module 4: Search Campaigns
- What are Search Campaigns
- Creating Search Campaign - Step by Step
- Campaign Settings - Networks, Locations, Languages
- Ad Groups & Keyword Organization
- Writing Effective Text Ads
- Ad Extensions - Sitelink, Callout, Structured Snippet
- Responsive Search Ads (RSA)
- Dynamic Search Ads
- A/B Testing for Ads
Module 5: Display Campaigns
- What are Display Campaigns - Google Display Network
- Creating Display Campaigns
- Targeting Options - Audiences, Placements, Topics
- Audience Targeting - Affinity, In-Market, Custom
- Remarketing & Retargeting Campaigns
- Creating Display Ads - Image, Responsive, HTML5
- Smart Display Campaigns
- Display Campaign Optimization
Module 6: Shopping Campaigns
- What are Shopping Campaigns - Google Merchant Center
- Setting Up Google Merchant Center
- Product Feed Optimization - Title, Description, Images
- Creating Shopping Campaigns
- Standard vs Smart Shopping Campaigns
- Product Groups & Bidding
- Shopping Ads Optimization
- Performance Max for Retail
Module 7: Video Campaigns (YouTube Ads)
- Introduction to YouTube Advertising
- Types of YouTube Ads - Skippable, Non-skippable, Bumper
- Creating YouTube Video Campaigns
- Targeting for YouTube Ads - Keywords, Interests, Placements
- TrueView Ads - In-stream & Discovery
- YouTube Ad Formats - Overlay, Display, Sponsored Cards
- YouTube Analytics & Optimization
Module 8: Performance Max Campaigns
- What is Performance Max Campaigns
- When to Use Performance Max
- Creating Performance Max Campaigns
- Asset Groups - Images, Logos, Videos, Text
- Budget & Bidding for PMax
- Performance Max Optimization
Module 9: Bid Management & Budgeting
- Understanding Bidding Strategies
- Manual vs Automated Bidding
- Smart Bidding Strategies - Target CPA, Target ROAS
- Maximize Clicks, Maximize Conversions
- Enhanced CPC (ECPC)
- Setting Daily Budgets & Campaign Budgets
- Shared Budgets & Bid Adjustments
- Device, Location, Time Bid Adjustments
Module 10: Ad Copy & Landing Page Optimization
- Writing High-Converting Ad Copy
- Headlines, Descriptions, Display Paths
- Using Ad Extensions Effectively
- Creating Compelling CTAs (Call-to-Action)
- Landing Page Optimization for PPC
- Landing Page Best Practices - Speed, Relevance, Trust
- A/B Testing Landing Pages
Module 11: Analytics & Conversion Tracking
- Importance of Conversion Tracking
- Setting Up Google Ads Conversion Tracking
- Linking Google Ads with Google Analytics
- Tracking Micro-Conversions vs Macro-Conversions
- Google Tag Manager for PPC
- Attribution Models - Last Click, Linear, Time Decay
- ROI & ROAS Calculation
Module 12: Facebook & LinkedIn Ads
- Introduction to Facebook Ads
- Facebook Business Manager Setup
- Facebook Ad Formats - Image, Video, Carousel, Collection
- Audience Targeting - Custom Audiences, Lookalike Audiences
- Facebook Pixel & Conversion Tracking
- Facebook Ads Manager
- Introduction to LinkedIn Ads
- LinkedIn Targeting - Job Titles, Companies, Skills
- LinkedIn Ad Formats - Sponsored Content, InMail
Module 13: PPC Reporting & Optimization
- Creating PPC Reports
- Google Ads Reports - Pre-built & Custom
- Looker Studio Dashboards for PPC
- PPC Optimization Strategies
- Keyword Optimization - Adding Negatives, Pausing Low Performers
- Ad Copy Testing & Refinement
- Bid Optimization Strategies
- Seasonal PPC Strategies
Module 14: Real-World PPC Projects
- Project 1: Complete Search Campaign Setup
- Project 2: Display & Retargeting Campaign
- Project 3: Shopping Campaign for E-commerce
- Project 4: YouTube Video Campaign
- Project 5: Facebook & LinkedIn Ads
- Capstone Project - Complete PPC Strategy
⭐ Why Choose Tekksol Global?
We provide the best learning experience with industry experts
Expert Trainers
Learn from Google Certified professionals with 10+ years of PPC experience
Hands-on Projects
Work on 8+ real-time PPC campaigns with live budgets
Industry Certification
Get Google Ads certification
100% Placement Support
Tie-ups with 380+ companies for PPC roles
Resume Building
Professional resume & portfolio with PPC projects
Mock Interviews
Regular mock interviews with detailed feedback
💻 Real-Time Projects
Build impressive portfolio with industry-relevant projects
Google Search Campaign
Create and optimize a complete Google Search campaign including keyword research, ad copy, and bid management.
Google Ads
Keyword Planner
Google Analytics
Facebook Ads Campaign
Build a targeted Facebook Ads campaign with custom audiences, ad creatives, and conversion tracking.
Facebook Ads Manager
Facebook Pixel
Canva
Shopping & YouTube Campaign
Set up a Shopping campaign for e-commerce and a YouTube video campaign for brand awareness.
Google Merchant Center
YouTube Ads
Google Ads
🚀 Placement Assistance
We're committed to your success beyond the course
Placement Support Includes:
- Resume & LinkedIn Profile Building
- Aptitude & Technical Training
- Mock Interviews with Industry Experts
- Soft Skills & Communication Training
Our Hiring Partners:
- 500+ Hiring Partners
- Unlimited Interview Opportunities
- Job Portal Access
- Life-long Placement Support
Our Top Hiring Partners
❓ Frequently Asked Questions
Got questions? We've got answers
What are the prerequisites for PPC course?
No prior experience is required. Basic computer knowledge and interest in digital marketing are helpful.
What is the duration of the course?
The course duration is 2 months (55 hours) with flexible batch timings.
Will I get Google Certification?
Yes, the course prepares you for Google Ads certification exams.
What platforms will I learn?
You will learn Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
Is placement assistance provided?
Yes, we provide 100% placement assistance with 380+ hiring partners.
🚀 Ready to Start Your PPC Advertising Journey?
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